Last updated: 12 August 2025
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.colorswimwear.com.au.
When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the site, we also collect information about the individual pages or products you view, the websites or search terms that referred you, and how you interact with the site. We call this “Device Information.”
Device Information is collected using cookies, which are data files placed on your device that often include an anonymous unique identifier; log files, which track actions on the site and collect data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps; and web beacons, tags, and pixels, which are electronic files used to record browsing behaviour.
When you make or attempt to make a purchase, we collect certain details from you including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We call this “Order Information.” In this policy, “Personal Information” refers to both Device Information and Order Information.
We use Order Information to fulfil orders placed through the site, including processing payments, arranging shipping, and providing invoices and/or order confirmations. We also use it to communicate with you, screen orders for potential risk or fraud, and, where it matches your preferences, to send you information or advertising about our products or services.
We use Device Information to help screen for potential risk and fraud (particularly IP addresses) and to improve and optimise our site by analysing customer behaviour and measuring the effectiveness of marketing campaigns.
We share your Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store (you can read their privacy policy at https://www.shopify.com/legal/privacy) and Google Analytics to understand how customers use the site (Google’s privacy policy is at https://www.google.com/intl/en/policies/privacy/). You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout. We may also share information to comply with laws, respond to lawful requests such as subpoenas or search warrants, or otherwise protect our rights.
We use Personal Information for targeted advertising or marketing communications we think may be of interest to you. You can opt out of targeted advertising via Facebook (https://www.facebook.com/settings/?tab=ads), Google (https://www.google.com/settings/ads/anonymous), Bing (https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads), or via the Digital Advertising Alliance at http://optout.aboutads.info/.
We do not change our data collection or usage practices when we receive a “Do Not Track” signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to request correction, updates, or deletion. To exercise these rights, contact us using the details below. Please note that your information will be transferred outside of Europe, including to Canada and the United States, and is processed to fulfil contracts we have with you (for example, processing an order) or for our legitimate business interests.
We keep Order Information for our records unless and until you ask us to delete it.
We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.
For more information, questions, or complaints about our privacy practices, contact us at info@colorswimwear.com.au.